Farah Assir

Designer, leader, realistic-optimist. I care most about finding the problems worth solving through design.

A hand-drawn illustration of two robot figures walking

Building a zero to one product
Unifying legacy systems
Designing an authentic reputation system
Innovating inside the lines
Refreshing a beloved product
Leading through change
Making the best recipes discoverable
Ikigai for climate solutions

Writing

You can’t get people to care about climate change by only talking about climate change
3 UX lessons from NYT Now
Look up

Mentions

Design Is Changing How We Innovate, Fast Company
How Meetup CEO Scott Heiferman Used A Staff Uprising To Create A Better Product, Fast Company
What This 15-Year-Old Tech Company Did When Facebook Declared War, Inc